The deal is with the gaming company 777ball.com based in China. The deal is for one season initially worth a reported £250.000 comes off the back chairman intensive search for investment in Cardiff City in the Far East allow on the official Cardiff City website there is no mention of payment. There will probably be an option to extend the deal if the tie-up is deemed a success and on the field there could be more success.
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A Cardiff City spokesman said, “This sponsorship deal, which includes a bonus structure, far outweighs the deals the club has enjoyed over recent seasons.”
This could be the start of a number of tie-ups from that region of the world if Ridsdale has his away there has been a rumour that the naming rights of the Cardiff City Stadium is close to being resolved with a Far East company.
“We do have other contacts as well – we are using Malaysia as a stepping stone for the Far East,” said Ridsdale.
“We have established contacts in a particular province in China which has 70 million people and they are desperate to be associated with a football club in the UK.
“We also have contacts in Hong Kong and Japan.
“There are an awful lot of people in the Far East watching English League football day and night. They want to be associated with a football club they think will be in the Premier League in the not too distant future.”
Football is big business in the Far East when Japanese player Junichi Inamoto joined Cardiff from West Brom on loan and had a impressed stay with the Bluebirds so much so he was recalled to play a role in WBA's survival campaign in the Premiership. While playing for us his Japanese fans would turn-up for games both home and away.
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